It’s hard to craft your own branding and marketing strategy. You’d think you’d be the perfect one to do that. Who knows your business better than you do?
The reality is you need to be able to see your business, your industry, your target market as though you were looking at all of it for the first time. And you can’t do that because it’s all you’ve looked at…for how long now?
Having a clear message and strategy ensures all your subsequent marketing and branding efforts make sense. Nothing ends up being superfluous or off message. You have a touchstone to keep you from adding anything, including products, that don’t clearly fit with your target market and message. This keeps you focused and effective.
